There’s much more to it.

Not all shampoos are created equal, and there are several factors that can make a shampoo better than others. Here are some things to look for when choosing a shampoo:

pH balance: The pH level of your scalp is slightly acidic, and using a shampoo that matches this pH can help to maintain the natural balance of your scalp. Look for shampoos that are pH-balanced or formulated specifically for your hair type.

Gentle cleansing agents: Many shampoos contain harsh detergents, like sulfates, that can strip your hair of its natural oils and cause dryness and damage. Look for shampoos that use gentle cleansing agents, like coco betaine or decyl glucoside, which are less likely to cause irritation and dryness.

Nourishing ingredients: Look for shampoos that contain nourishing ingredients, like oils, proteins, or vitamins, that can help to strengthen and moisturize your hair. Depending on your hair type and concerns, you may want to look for ingredients like argan oil for hydration, keratin for strengthening, or biotin for promoting hair growth.

Free from harmful chemicals: Avoid shampoos that contain harmful chemicals, such as parabens, phthalates, and synthetic fragrances, which can be damaging to your hair and overall health.

Targeted formulations: Depending on your hair type and concerns, you may want to choose a shampoo that is specifically formulated to address those issues. For example, if you have color-treated hair, look for a shampoo that is formulated to protect and preserve color.

A shampoo is not just a shampoo, and there are several factors that can make a shampoo better than others.

Botany Native Flora Shampoo is formulating with gentle, non-stripping surfactants to clean and protect your hair, and has panthenol and a conditioning agent to hydrate, plump and soften your hair, leaving it luscious and beautiful.