Origin: Fruit
Odour: Crisp Berry/Fruit Note
INCI name: Kunzea pomifera
Found in: Botany Native Flora range

An indigenous shrub from southeastern Australia, Emu Apple has garnered attention for its rich cultural heritage and impressive benefits in skincare. It possesses a natural wax that has the remarkable ability to retain and preserve moisture, creating a protective barrier that keeps the skin hydrated and supple. Rich in antioxidants, Emu Apple helps protect the skin from environmental stressors like UV radiation and pollution, offering potentially potent anti-aging properties. Its anti-inflammatory properties make it a valuable ingredient for those with sensitive or irritated skin. Additionally, its natural moisturising elements help to nourish and revitalise hair strands making it a valuable ingredient in hair care products.

Key actives and benefits* of Emu Apple include:

• ORGANIC ACIDS – Acts as a gentle exfoliant, helping to breakdown and remove dead skin cells and unclog pores¹
• AMINO ACIDS – Boosts collagen synthesis upholding skin smoothness and moisture, while diminishing visible signs of aging²
• SUGARS – Plumps and brightens skin by increasing hydration and retaining moisture³
• ELLAGIC ACID – An anti-inflammatory and antioxidant that encourages skin elasticity and suppleness in aged skin, and with skin-whitening properties⁴
• FLAVONOID GLYCOSIDES – Reduces inflammation and a range of other skin conditions such as dermatitis, acne and rosacea⁵
• PHENOLICS – Aids in combating the effects of skin aging and damage, including minor wounds and burns⁶
• ISOHAMNETIN – A natural flavonoid with antioxidant, anti-inflammatory, and protective properties⁷
• CATECHIN – Helps inhibit hyperpigmentation and brighten skin while also protecting against environmental damage and reducing inflammation⁸
• QUERCETIN – Diminishes redness, itching, and inflammation in damaged skin, while boosting hydration and minimising moisture loss⁹
• GALLIC ACID – An antioxidant reducing damage caused by free radicals and treats the effects of UV damage¹⁰
• KAEMPFEROL – A flavonoid with anti-inflammatory and antioxidant properties that helps to increase in collagen fiber¹¹

Thanks to its unique combination of hydrating, protective, and calming properties, Emu Apple stands out as a hero ingredient in both skincare and haircare—making it a key feature in our full Native Flora range. Explore the collection here.

References:

¹  Use of organic acids in acne and skin discolorations therapy

² Amino acid complex (AAComplex) benefits in cosmetic products: In vitro and in vivo clinical studies

³ Sugar Is Not All Bad, Know Its Benefits For Skin And Health

⁴ A Review on Pharmacological Advancement of Ellagic Acid

⁵ Flavonoids as Promising Natural Compounds in the Prevention and Treatment of Selected Skin Diseases

⁶ The Potential of Plant Phenolics in Prevention and Therapy of Skin Disorders

⁷ Topical Anti-Inflammatory Effects of Isorhamnetin Glycosides Isolated from Opuntia ficus-indica

⁸ A Recent Update on the Potential Use of Catechins in Cosmeceuticals

⁹ Soothing and anti-itch effect of quercetin phytosome in human subjects: a single-blind study

¹⁰ New Perspectives on the Efficacy of Gallic Acid in Cosmetics & Nanocosmeceuticals

¹¹ Kaempferol tetrasaccharides restore skin atrophy via PDK1 inhibition in human skin cells and tissues: Bench and clinical studies

*It’s important to note that everyone’s skin is different and for any serious skin concerns a dermatologist should be consulted.